Episode 10: From Maps To Menus — Local SEO Essentials For Restaurants

In this episode of Local Marketing Beat, host Christian Arriola sits down with Claudia Tomina, owner of Reputation Arm and a Google Product Expert, to explore the nuances of Google Business Profile rankings for restaurants and multi-location businesses.

Claudia Tomina is a renowned expert in local SEO and has a proven track record of helping businesses enhance their online visibility. With years of experience troubleshooting Google Business Profile challenges like suspensions, review removals, and verification issues, Claudia brings invaluable insights to the table.

Together, Christian and Claudia dive into:

• How menu items and keywords can impact your Google Business Profile rankings
• The role of photos and reviews in driving local SEO success
• Actionable tips for optimizing Google Business Profiles to outrank competitors
• Case studies and real-world experiments that reveal what works best in local SEO

Whether you're a restaurant operator or managing multiple locations, this episode is packed with practical advice to help you master local SEO and stand out in local search results.

Read Claudia's research here.