What Are Apple Showcases — There's a Billion Reasons Businesses Should Start Posting Them

Google gets your attention first — we know. It always does for every prospect we speak to before they work with us.

It doesn't matter which vertical they're in — retail, automotive, or healthcare — many don't even consider Apple Maps as part of their multi-location marketing strategy. Most of them don't have Apple Business set up, despite there being 2.5 billion Apple devices worldwide with Apple Maps preinstalled on them.

Those that do consider Apple Maps aren't confident about what that strategy would even include … other than claiming their location profiles and checking for NAP accuracy.

We've worked with multi-location brands like VIP Tires and SUNMED, who've seen a 27% year-over-year increase in Apple Maps interactions or even up to 312% year-over-year lift in interactions with their Apple listing.

This was after optimizing their Apple listings and posting Showcases through Uberall — posting regularly for visibility, posting hyperlocally for customer engagement, and posting intentionally to attract customers to their locations. And doing it at scale.

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What Apple Showcases Are — and What Are They For?

An Apple Showcase is a visual update that sits on your business's place card in Apple Maps — it's pretty much the Apple equivalent of a Google Post, but with a longer shelf life.

Each one includes a photo, a short headline (38 characters), body text (100 characters), a call-to-action button, and a start and end date. Only one Showcase can be live per location at a time, and by default they run for 90 days, although you can extend them up to 365.

And the thing we tell multi-location businesses is this: Apple's own data from our joint webinar in 2026 shows that one in two searches on Apple Maps leads to a user action — a call, a direction request, a website visit.

You create and manage an Apple Maps Showcase through Apple Business — the platform formerly called Apple Business Connect that gives businesses control over how they appear across the Apple ecosystem, from Maps and Mail to Siri and Wallet (and soon Apple Ads).

With them, you can post about new products, menu items, offers, staff members, services — whatever it is that will attract new customers to your locations. If you choose to promote something in your business window — that is exactly the kind of thing you'll want to post with your Apple Showcases.

Posting a Showcase does two things for local visibility: It adds fresh, structured content to your Apple Maps presence, and it signals that your business is active and maintained.

With OpenAI integrated directly into Apple products, the data on your Apple Maps place card feeds the recommendations Apple Intelligence delivers through Siri — so when a customer asks “Where can I get my tires changed near me?”, whether your business shows up depends partly on how active it is on the platform.

Do You Need Apple Showcases and Google Posts?

Both Apple Maps and Google Maps reach different segments of your audience. So while Google Posts and Apple Showcases serve similar purposes — promoting offers and providing updates on your listing — you'll only maximize your local presence if you're posting regularly on both.

Apple Maps place card views grew 30% year-over-year between March 2025 and March 2026, according to Apple's own data — so the audience is there and it's growing enough for Showcase posts on these place cards to get their moment.

Google Posts and Apple Showcases also work differently. Google Posts go live after an automated review and are shorter-lived. Apple Showcases require a manual review (plan 3 days in advance) and can run for up to a year, making them also suited to evergreen updates as well as seasonal ones.

Let's address that alarmed look on your content team's faces at the thought of posting regularly and creatively across both platforms. Uberall's Local Social Management tool lets you publish to your locations from a single platform across Google, Apple Maps, Facebook, Instagram, and LinkedIn in one step.

That might look like this for a franchise business, for example:

• Ask your local team what customers in that area want to know: “Do you take walk-in appointments?”
• Write your post answering that question
• Use our Social Writer to adapt your tone and content based on which posts performed well previously
• Schedule it to that location's profiles across every platform

Showcases Are Your Weekly Store Display To Bring Customers In

You wouldn't leave the same window display up for a year and expect people to keep walking in. You'd give customers new promotions, services, or dishes to talk about.

The brands seeing results from Apple Maps are the ones that treat it the way they already treat Google — as a channel that needs regular attention, not a profile they set up once and forgot about. The tools to do this at scale exist, and if you're already posting to Google and social channels from Uberall, adding Apple Showcases to your posting schedule is one toggle, not a new workflow.

If your content team hasn't posted an Apple Showcase yet, start with one. Claim your place card on Apple Business, post a Showcase for whatever you're promoting right now (see our Apple Showcase posting best practices), and see what happens. Apple's own data suggests one in two people who see it will act on whatever it is you're promoting.